Plant-based offerings in general are one of today’s hottest menu trends, with menu mentions skyrocketing. Milks are no exception: Almond, Coconut & Oat are on fire, with menu growth rates in triple digits and beyond.
Awareness of plant-based milks is also exceedingly high, with many enjoying levels of nearly 100%. Several types are also experiencing high levels of trial, with Almond leading the way.
In addition to beverages, desserts also enjoy strong interest by consumers in non-dairy alternatives. Nearly three-quarters of consumers express interest in non-dairy Smoothies, and over 65% indicate interest in Soft Serve ice cream and Milkshakes paired with plant-based milks. The reason is simple: they view the option as a healthier, more natural choice.