Frappe Sales are Growing!
- Iced beverages/frozen/cold-brew coffees were fastest-growing beverage segments in Foodservice 2014-161
- Operators say consumers are seeking frozen coffee and non-coffee based drinks. “We are seeing growth in both right now,” says Jenifer Hagness, senior director of marketing and product innovation for Minneapolis-based Caribou Coffee.2
- 19% of younger consumers opt for a beverage as a mid-morning or mid-afternoon snack1
- “Indulgence is the trend in frozen beverages right now,” says Jill Thomas, vice president of global marketing for Atlanta-based Cinnabon. “The Cinnabon guests told us definitively that creamy and indulgent frozen beverages with premium ingredients was the trend we needed to capitalize on”.2
2 Frozen blended beverages heat up, Nation’s Restaurant News, Jul 17, 2017
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