Dairy Foods interviewed KanPak Commercial Group Leader Bret Buhler for its State of the Industry reporting, which includes his thought leadership on ice cream trends. In the article linked below, he explains:
“The better-for-you trend isn’t necessarily about losing indulgence, but rather about offering ‘health benefits that are important to consumers.’ For example, this may include products that are free of preservatives and low in fat, as well as products that include premium-quality and fresh ingredients such as fruit puree and chocolate or vanilla extract.”