Soft Serve and Milkshakes are consumed both as snacks and with meals, but Soft Serve is much more likely to be eaten as a snack. In fact, 68% of consumers indicate that they are most likely to choose Soft Serve at snack time versus with their meal. Conversely, Milkshakes appear to be more versatile, with 53% opting for them as a snack and 47% electing to have with their meal.
No matter how you slice it, frozen treats are a mainstay on menus, with a natural ability to address the need for a craveable treat across all age ranges. Keeping the menu fresh and inventive is key to a successful frozen dessert program.